ACTION
90-Day Roadmap
30-60-90 day implementation plan
30-60-90 Day Roadmap
Barcelona Boat Rental — AI Visibility Implementation
Q1 2025
Strategic Objective
Transform BRB from 52% baseline visibility to 85%+ across all AI platforms.
Three phases: Foundation (schema), Growth (content), Authority (ecosystem).
Days 1-30: Foundation
Days 31-60: Growth
Days 61-90: Authority
30
Foundation
Schema implementation + entity connection
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Add Brand to Product SchemaConnect Eco Sail, Eco Slim to "Barcelona Boat Rental" entity in all Product schema
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Implement AggregateRating SchemaAdd review data from Google Business Profile to homepage and product pages
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Add Event Schema to Service PagesBachelorette and corporate pages — transform from LocalBusiness to bookable events
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Brand Entity in First ParagraphAdd "Barcelona Boat Rental" to opening paragraph of all product pages
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Re-test 3 Key QueriesValidate visibility improvement on homepage, Eco Sail, bachelorette queries
Phase 1 Milestone
Visibility: 52% → 70% • Brand attribution in AI responses
60
Growth
Content optimization + competitive positioning
-
Rewrite H1s with Quotable SpecificsTransform generic headlines to AI-quotable specifics: capacity, features, differentiators
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Add TourProduct SchemaImplement on sailing experiences and catamaran tour pages
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Create Unique Tour AngleDevelop differentiated positioning (sunset sailing, eco-friendly, etc.) to compete with ORSOM's "Jazz Cruise"
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FAQ OptimizationRestructure FAQ content with question-answer format that matches common AI queries
-
Re-test Full 10 QueriesComplete visibility audit repeat — measure all platforms
Phase 2 Milestone
Visibility: 70% → 80% • Appearing in "best tours" queries
90
Authority
Ecosystem expansion + citation building
-
Third-Party Citation BuildingGet mentioned on travel blogs, TripAdvisor, local guides — external sources AI platforms trust
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Google Business Profile OptimizationEnhance GBP with Q&A, posts, and structured attributes AI platforms pull
-
Multi-Language SchemaImplement hreflang and localized schema for Spanish, French, German markets
-
Final Audit + ReportComplete visibility assessment, competitive comparison, recommendations for Q2
Phase 3 Milestone
Visibility: 80% → 85%+ • Consistent top-3 placement across platforms
90-Day Transformation
52%
Baseline
85%+
Target
14
Total Tasks
3
Re-tests