ACTION
Quick Wins
5 quick improvements to start now
Quick Wins
Barcelona Boat Rental — Immediate Actions
5 Actions • ~6 Hours
Strategic Focus
These 5 changes target the core visibility gap: AI platforms see BRB's products
but don't connect them to the brand. Each win is designed to create quotable, citable content
that AI can directly reference.
5
Quick Wins
~6h
Total Time
7
Pages Affected
52%→70%
Target Visibility
Implementation Sequence
WIN 01
Add Brand Entity to Product Openings
Insert "Barcelona Boat Rental" in the first paragraph of each product page.
AI learns vessel names without brand attribution — this connects them.
Before
"Eco Sail is a 12-meter catamaran perfect for groups..."
After
"Barcelona Boat Rental's Eco Sail is a 12-meter catamaran..."
Evidence: Test #7 — Claude described Eco Sail perfectly without mentioning BRB
WIN 02
Implement AggregateRating Schema
Add review data to schema. Competitors show "(5.0 ★, 788 reviews)" in AI responses.
BRB shows nothing. Pull data from Google Business Profile.
Schema to Add
AggregateRating with ratingValue, reviewCount
Result in AI
"Barcelona Boat Rental (4.8 ★, 200+ reviews)"
Evidence: Test #3 — Barcelona Sailboats cited with "788 reviews" rating
WIN 03
Add Event Schema to Service Pages
Bachelorette and corporate pages have LocalBusiness schema only.
AI doesn't understand these are bookable events. Add Event/TourProduct schema.
Current State
Only
LocalBusiness + FAQ — generic company info
Add Schema
Event with availability, offers, location
Evidence: Test #5 — 0% visibility despite having dedicated page
WIN 04
Rewrite H1s with Quotable Specifics
Generic H1s lose to specific ones. Southern Cross wins with "35m classic yacht, 65 guests" —
clear, memorable, AI-quotable.
Before
"Corporate Events Barcelona"
After
"Corporate Yacht Events — 12-50 Guests, Catering Included"
Evidence: Test #9 — Southern Cross quoted with exact specs in ALL 4 platforms
WIN 05
Add TourProduct Schema to Experiences
Tour pages lack schema that declares them as bookable experiences.
Competitors with TourProduct schema appear in "best tours" queries.
Schema Type
TourProduct with duration, price, availability
Key Properties
touristType, itinerary, offers
Evidence: Test #10 — 0% visibility for "catamaran tours Barcelona"
Expected Outcome
+18%
Visibility Increase
4/4
Platform Coverage
Week 1
Implementation