OVERVIEW
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AI Visibility Audit
Barcelona Boat Rental • Executive Summary
EMCC Digital
December 2024
Core Finding
BRB's content is technically visible but semantically disconnected.
AI platforms find your pages but can't connect products to your brand —
competitors get cited for your own boats.
52.5%
Overall AI Visibility
21 of 40 platform appearances
Platform Breakdown
Perplexity
80%
ChatGPT
50%
Google AI
50%
Claude
30%
Key Findings
01
Brand disconnected from products — Eco Sail cited without BRB attribution
02
Missing AggregateRating — competitors show "788 reviews", BRB shows nothing
03
Event pages lack Event schema — AI treats services as company info
04
Generic H1s lose to specific ones — Southern Cross wins with "35m, 65 guests"
05
No unique tour angle — ORSOM's "Jazz Cruise" dominates niche queries
06
Perplexity is best channel — 80% visibility, direct booking potential
Priority Actions (~6 Hours Total)
- 1 Add "Barcelona Boat Rental" to first paragraph of all product pages 1h
- 2 Implement AggregateRating schema with Google Business data 1h
- 3 Add Event schema to bachelorette and corporate event pages 2h
- 4 Rewrite H1s with quotable specifics (capacity, features) 30m
- 5 Add TourProduct schema to experiences and tour pages 1.5h
90-Day Trajectory
30
Foundation
→ 70%
60
Growth
→ 80%
90
Authority
→ 85%+
Next Step
Full deliverables package includes Technical Guide, Competitor Analysis, and Implementation Roadmap.
Ready to implement? Let's talk.