ANALYSIS
Master Insights
Key findings and patterns
Internal Document
Master Insights Extraction
Barcelona Boat Rental — AI Visibility Audit Consolidation
52.5%
Overall Visibility
Brand Queries
100%
NAP/Trust
100%
Commercial
25%
Intent (Events)
50%
Product Specific
67%
Service/Experience
17%
1
Complete Test Results
| Test | Platforms | Score | Key Finding |
|---|---|---|---|
| #1 Homepage — Brand | GPT Perp Google Claude | 100% | Perfect entity recognition when searched by name |
| #2 Contact — NAP | GPT Perp Google Claude | 100% | Correct address, phone, email across all platforms |
| #3 Catamaran — Commercial | GPT Perp Google Claude | 25% | Gotland Charter dominates generic catamaran queries |
| #4 Bachelorette — Intent | GPT Perp Google Claude | 50% | Claude loves BRB, ChatGPT/Google ignore completely |
| #5 Maiora 24 — Luxury | GPT Perp Google Claude | 100% | Specific product queries = strong visibility |
| #6 Oceanis 41.1 — Mid-Range | GPT Perp Google Claude | 25% | Barcelona Sailboats wins (788 reviews!) |
| #7 Eco Sail — Unique | GPT Perp Google Claude | 75% | Unique products get 3x better visibility |
| #8 Sailing Experiences | GPT Perp Google Claude | 0% | "Sailing Experience Barcelona" owns segment by name |
| #9 Corporate Events — B2B | GPT Perp Google Claude | 50% | Southern Cross (35m yacht, 65 guests) dominates B2B |
| #10 Catamaran Tours | GPT Perp Google Claude | 0% | ORSOM Jazz Cruise owns tour segment |
📐 Scoring Methodology
Each test scored by platform: Cited = 1 point, Mention = 0.5 point, Not Found = 0 points.
Test score = (points / 4) × 100%. Overall = average of 10 tests.
Data source: Manual testing Dec 8-9, 2024 across ChatGPT, Perplexity, Google AI Overview, Claude.
Test score = (points / 4) × 100%. Overall = average of 10 tests.
Data source: Manual testing Dec 8-9, 2024 across ChatGPT, Perplexity, Google AI Overview, Claude.
2
Validated Patterns
Entity Recognition Gap
Critical
AI platforms know BRB products but don't connect them to the brand.
- Test #7: Claude described Eco Sail perfectly without mentioning "Barcelona Boat Rental"
- Test #9: Google mentioned "Eco Slim" as eco add-on but didn't attribute to BRB
- Test #10: Claude knows Eco Slim specs (solar panels, 360° windows) — no brand mention
"Rental" vs "Experience" Positioning Gap
Critical
BRB positioned as "rental company" in AI understanding. Competitors positioned as "experience providers".
- Test #8: 0% visibility for "sailing experiences" despite having /sailing-experiences-barcelona/ page
- Test #10: 0% visibility for "catamaran tours" despite having /catamaran-tour-cruise-in-barcelona/ page
- Pattern: "Sailing Experience Barcelona" brand name = query match = segment dominance
Unique Products = 3x Better Visibility
Insight
Products that competitors don't have get significantly higher AI visibility.
- Eco Sail (unique): 75% visibility — only large eco-catamaran in Barcelona
- Maiora 24 (specific): 100% visibility — query matched exact specs
- Oceanis 41.1 (generic): 25% visibility — commoditized segment
- Catamaran (generic): 25% visibility — Gotland Charter dominates
Competitor Brand Advantage
Warning
Competitors with names matching query intent dominate their segments.
- "Sailing Experience Barcelona" owns "experiences" queries (4/4 platforms)
- "ORSOM Barcelona" owns "tours" with Jazz Cruise positioning (4/4 platforms)
- "Southern Cross" owns B2B with specific positioning: "35m yacht, 65 guests" (4/4 platforms)
- "Barcelona Sailboats" wins mid-range with 788 reviews + clear pricing
Platform Bias Pattern
Opportunity
Different platforms favor BRB differently — optimization should be platform-specific.
- Perplexity: Most favorable to BRB (6/10 tests cited) — values direct source links
- Claude: Second most favorable (5/10 tests cited) — appreciates detailed product info
- ChatGPT: Moderate (4/10 tests cited) — prefers established market leaders
- Google AIO: Least favorable (3/10 tests cited) — heavy map/reviews bias
3
Competitor Intelligence
Gotland Charter
Catamaran / General
Appeared in 3/4 platforms on 4 tests
USP: "20+ years experience"
Southern Cross
Corporate / B2B
Appeared in 4/4 platforms on B2B query
USP: "35m classic yacht, 65 guests"
ORSOM Barcelona
Tours / Cruises
Appeared in 4/4 platforms on tour query
USP: "Jazz Cruise" niche positioning
Sailing Experience BCN
Experiences
Appeared in 4/4 platforms on experience query
USP: Brand name = query match
Barcelona Sailboats
Mid-Range / Sailboats
Review advantage: 788 reviews
USP: Clear hourly pricing displayed
Catamaran Sensation
Party / Group
Appeared in 3/4 platforms on tour query
USP: Party-style tours, BBQ, music
4
Quick Wins → Evidence Mapping
Win #1: Connect Eco Products to Brand
~1 hour
Add "Barcelona Boat Rental" in first 100 words of Eco Sail / Eco Slim pages.
- Test #7: Claude described Eco Sail without BRB mention
- Test #9: Google mentioned Eco Slim without BRB attribution
- Test #10: Claude knows Eco Slim specs but no brand connection
- Expected impact: If AI knows product = brand, visibility +25-50% on those queries
Win #2: Add Event/Service Schema
~2-3 hours
Experience/tour pages have LocalBusiness but missing Event/TourProduct schema.
- Test #8: Schema Valid (4 items) but no Event type → 0% visibility
- Test #10: Schema Valid (4 items) but no Tour type → 0% visibility
- Test #4: Bachelorette page missing schema entirely
- Expected impact: Better semantic matching for "experience/tour" intent
Win #3: Strengthen Corporate Copy
~30 min
Southern Cross wins with specific numbers: "35m yacht, 65 guests". BRB copy is generic.
- Test #9: Southern Cross appeared ALL 4 platforms with memorable specifics
- BRB gap: No specific vessel/capacity in H1 or intro paragraph
- Action: Rewrite H1: "Corporate Yacht Events • Eco Sail 250 Guests • Maiora 12 Guests"
- Expected impact: Compete on specificity, potential +1-2 platforms
Win #4: Add AggregateRating Schema
~1 hour
Barcelona Sailboats has 788 reviews visible to AI. BRB review count unknown to platforms.
- Test #6: Perplexity map showed "Barcelona Sailboats (5.0, 788 reviews)"
- Gap: BRB reviews exist on Google but not in schema
- Action: Add AggregateRating schema with actual review data
- Expected impact: Trust signals visible in AI responses
Win #5: Create Differentiated Tour Page
~1-2 days
ORSOM dominates with "Jazz Cruise" niche. BRB has no equivalent differentiated tour.
- Test #10: ORSOM in ALL 4 platforms with clear Jazz positioning
- BRB opportunity: "Eco Sunset Tour" — unique eco-angle nobody else has
- Action: Create /eco-sunset-tour-barcelona/ with TourEvent schema
- Expected impact: Enter tour segment with differentiation vs commodity