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AI Visibility Audit — Full Report
AI Visibility Audit Report

Barcelona Boat Rental

AI Search Visibility Assessment
52.5%
Current Visibility Score
72%
Target Score (30 days)
10
URLs Tested
Prepared by EMCC Digital December 2024

Executive Summary

01
BRB is invisible for 60% of commercial queries despite strong brand recognition. AI knows your products but doesn't connect them to your brand. Three fixes can add +20% visibility in 30 days.
52%
Current Score
Brand Queries
100%
Luxury Products
100%
Unique Products
75%
Events
50%
Commercial
25%
Tours/Experiences
8%
AI Visibility Audit • Barcelona Boat Rental Page 1

Platform Breakdown

02
ChatGPT
40%
4/10 tests
Perplexity ★
60%
Best platform
Google AIO
35%
3.5/10 tests
Claude
55%
5.5/10 tests
Test ChatGPT Perplexity Google Claude Score
#1 Brand Query ✓ ✓ ✓ ✓ 100%
#2 NAP Info ✓ ✓ ✓ ✓ 100%
#3 Catamaran ✓ ✗ ✗ ✗ 25%
#4 Bachelorette ✗ ✓ ✗ ✓ 50%
#5 Maiora 24 ✓ ✓ ✓ ✓ 100%
#6 Oceanis 41.1 ✗ ✓ ✗ ✗ 25%
#7 Eco Sail ✓ ✓ ~ ✓ 75%
#8 Experiences ✗ ✗ ✗ ✗ 0%
#9 Corporate ✗ ✓ ✗ ✓ 50%
#10 Tours ✗ ✗ ✗ ~ 0%
AI Visibility Audit • Barcelona Boat Rental Page 2

Key Findings

03
1

Entity Recognition Gap

AI platforms know BRB products (Eco Sail, Eco Slim) but don't connect them to the brand. Product pages introduce vessels without mentioning "Barcelona Boat Rental" in opening content.

Evidence: Test #7 — Claude described Eco Sail perfectly without brand attribution
2

"Rental" vs "Experience" Positioning

BRB is understood as a "rental company" while competitors are positioned as "experience providers". Users searching for "sailing experiences Barcelona" find competitors whose brand names match query intent.

Evidence: Test #8 — 0% visibility despite having /sailing-experiences-barcelona/ page
3

Unique Products = 3x Better Visibility

Differentiated products significantly outperform generic categories. Maiora 24 (specific luxury yacht) scores 100% while Oceanis 41.1 (common model) scores only 25%.

Evidence: Tests #5 vs #6 — unique vs generic product comparison
4

Competitor Brand Advantage

Competitors with names matching query intent dominate their segments. "Sailing Experience Barcelona" appears in 4/4 platforms for experience queries. "ORSOM Barcelona" owns the "Jazz Cruise" niche.

Evidence: Tests #8, #10 — competitors with query-matched names at 100%
5

Platform-Specific Biases

Each platform has distinct preferences: Perplexity values direct URLs and pricing; Google AIO favors review counts; ChatGPT prefers established leaders; Claude appreciates detailed specs.

Evidence: 25% variance between best (Perplexity 60%) and worst (Google 35%) platforms
AI Visibility Audit • Barcelona Boat Rental Page 3

Schema & Content Analysis

04
Schema is technically valid (10/10 pages) but semantically incomplete. AI can read structured data but can't understand what services are offered.
✓ Present: LocalBusiness
All 10 pages have valid LocalBusiness schema with correct NAP data
✓ Present: Product/Offer
Product pages have valid Product schema with pricing
✗ Missing: Event/TourProduct
Service pages lack schema for bookable experiences — AI treats them as info pages
✗ Missing: AggregateRating
No review data in schema. Competitors show "(788 reviews)" in AI responses
✗ Missing: Brand Property
Products not connected to BRB brand entity in schema
✗ Missing: Service Schema
Category pages don't declare service types for AI understanding
AI Visibility Audit • Barcelona Boat Rental Page 4

Quick Wins

05
01
Connect Eco Products to Brand
~1 hour • High impact
02
Add Event/Service Schema
~2-3 hours • High impact
03
Strengthen Corporate Copy
~30 min • Medium impact
04
Add AggregateRating Schema
~1 hour • Medium impact
05
Create Differentiated Tour Page
~1-2 days • High impact
30
Days 1-30: Foundation +8% estimated
  • Add brand mention to first 100 words of all product pages
  • Implement AggregateRating schema on homepage + products
  • Add Event schema to bachelorette & corporate pages
60
Days 31-60: Expansion +7% estimated
  • Create /eco-sunset-tour-barcelona/ with TourProduct schema
  • Rewrite H1 tags with quotable specifics
  • Add Service schema to category pages
90
Days 61-90: Authority +5% estimated
  • Build "experience" content cluster around sailing
  • Develop B2B-specific landing page for corporate segment
  • Implement platform-specific optimizations

Target: 72% Visibility

Achievable in 90 days with consistent implementation

~6h
Quick Wins Time
+20%
Target Improvement
5
Priority Actions
AI Visibility Audit • Barcelona Boat Rental Page 5

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Methodology

How we conducted this audit

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